ts522 Brionvega radio

Once upon a time there was a grey and square world, all in black and white, and then the revolution of forms, the invention of colour arrived. Brionvega.

One of the most remarkable leaps of innovation and design in the great industrial, creative and cultural ferment that characterised Italy in the post war period and economic boom. The ts 502 portable radio receiver, the rr 126 radio-gram, the Algol portable TV, were products of a philosophy of construction that was unique and distinctive, based on reliability and ease of use, duration and beauty, technology and design, ergonomics and chromatic vivacity.

This is how the Brionvega brand first entered homes, then museums, and finally became myth.

It is an important heritage that requires on the one hand respect for the past, and on the other a vision propelled towards the future, as required by a world which is more and more technological.

This mission is the challenge of the BV company, which today makes the Brionvega spirit its own, to infuse new life into the great classic models of the brand. The form remains, unchanged in its beauty, its technological substance is updated. The myth continues.

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Brionvega
Since the sixties, Brionvega is synonymous with stylistic innovation, technology, and aesthetic sense.
In 2004 SIM2 Multimedia, leader in the production and marketing of high-end videoprojection systems, acquired the Brionvega division dealing with audio products and the license to use the brand, in order to manufacture and market new products or new versions of historical Brionvega products.
With its headquarters and factories located in Pordenone, SIM2 operates directly in Germany, Great Britain and United States, has a commercial office in Shangai and operates in 45 countries through specialized dealers.
Given the difference between SIM2 and Brionvega in terms of products offering, sale channels and marketing strategy, it has been necessery to establish a new company – BV – wholly owned by SIM2 but autonomous in its commercial and marketing policy, in order to manage the Brionvega products through new sale channels and a dedicated marketing strategy.
The SIM2/BV strategy is to realize a range of products consistent with the past of the brand, reinterpreting and technically upgrading its successful stylistic lines, and confirming them as “cult” objects by harmoniously combining tradition and modernity, Italian-style.